- Anyone: anyone with your link, signed in or not.
- People I follow: only the people you follow. Anyone else sees your name and photo only.
- Just me: nobody. You’re hidden from friends’ lists too.
Each part of your profile has its own switch: Top 5, Recently finished, Ratings, Reviews, Public lists and Reading stats. Private books never appear. Lending and notes are always private.
In Pemberley: Settings → Sharing & privacy